Apex146 Ltd.
Where Artificial Intelligence Meets Performance
Our mission is to fuel critical insights through cutting edge technology and analysis curated for our clients.
Apex146 provides analytical and technical resources relating to data ingestion and derived insights. Originally designed around action sports, the platform is applicable across multiple industries that rely heavily on high frequency data. A proprietary indexing platform sits at the core of everything we produce from AI driven content to event simulations and in-depth statistics. Apex146’s partnership with AWS has unlocked an efficient and scalable architecture that delivers against market demands.
How We Got Here
Initially started as a student internship program at the University of California Santa Barbara, Apex146 was created to study the MotoGP™ series based on the “moneyball” theory, a methodology initially developed in baseball.
It began as a collaboration between a road racing coach and a geography student, each bringing unique insight to this “passion project.” The intern then became the first employee as the student program rapidly grew from Santa Barbara to other universities. An interdisciplinary team was developed from talent stemming in statistics, engineering, physics, geography, computer science and of course, expert athletes.
Over several race seasons, the action sports analytics business continued to evolve and a unique set of supplementary assets were developed to enhance and support the application and delivery of the proprietary platform. While sports is the foundation of technical development, the machine learning and AI models are highly applicable to other industries relying on data insights such as renewable energy.
Platform Pillars
1. Raw Data Ingestion and Performance Index Design
2. Performance Indexing Through Machine Learning
3. Event Modeling Through High Frequency Race Simulations
4. Telling The “Story” Through Gen AI