Our mission is to enhance the action sports experience for global audiences and further promote our sports popularity by providing cutting edge analysis and technologies.
Apex146 offers analytical and technical resources supporting the action sports industry. A proprietary athlete performance indexing platform sits at the core of everything we produce from AI driven content to event simulations and in-depth athlete statistics, all of which are being distributed globally through Stats Perform. Apex146’s partnership with Amazon Web Services has unlocked an efficient and scalable architecture that delivers against market demands.
Current Coverage
Formula 1, MotoGP™, MXGP, Downhill Mountain Biking, Grand Tour Cycling and World Cup Skiing.
Expansion Opportunity
While timing-based sports are the foundation of technical development, the machine learning and AI models are also highly applicable to the more traditional stick and ball sports in which transponders are used to monitor movement and position.
What We Do
Visualize, Test and Adapt through Machine Learning
Apex146 creates athlete indexes based on factors that are highly correlated to performance. The indexes are created through raw reference data that enable us to understand historical performance and likely outcomes ahead of events. Our indexing methodology allows for continual learning and improvement in our forecasts and the likely reasons behind performance trajectory shifts. The analytical study of a complex system, such as action sports, cannot be pinned on a single deciding factor. Performance indexes cannot be studied individually. It is when these indexes are studied together within a system that they are fine tuned to offer a deeper insight to the racing world. The methodology is scientific with invaluable art in execution by the team.
Weaving a story through Generative AI
It’s all about telling a story - creating a narrative around an athlete’s performance in any given event to better understand the outcome and more importantly, the journey to get there. Numbers are universal, but interpreting those numbers in the most applicable way is a unique, trained skill. So much information hides behind numbers and rankings – we are here to paint a picture around the numerical data and put it into context.
Platform Pillars
Raw Data Ingestion and Performance Index Design
Performance Indexing Through Machine Learning
Race Modeling Through High Frequency Race Simulations
Telling The Story Through Gen AI
Fantasy and Virtuals
Through our proprietary athlete cloning system, we are able to create enough athletes to operate draft based fantasy similar to the most successful model used by the NFL.
Our in-house studio creates and operates virtual sport races for third party iGaming partners in F1, MotoGP and MXGP. Races can be run with real and cloned athletes.
Company Background
Initially started as a student internship program at the University of California Santa Barbara, Apex146 was created to study the MotoGP™ series based on the “Moneyball” theory, a methodology initially developed in baseball.
It began as a collaboration between a road racing coach and a geography student, each bringing unique insight to this “passion project.” The intern then became the first employee as the student program rapidly grew from Santa Barbara to other universities. An interdisciplinary team was developed from talent stemming in statistics, engineering, physics, geography, computer science and of course, expert athletes.
Race to the finish line with Apex146
Investment Opportunity
Apex146 is currently raising a fourth round with a current investor pool consisting of one institutional and multiple high net worth individuals.
Investing in Apex146 offers a unique opportunity to be a part of a ground breaking analytics and technology movement within the sports industry. The company is fueled by a small team of smart, passionate people who have proven to effectively react and deliver to market demand.
Our AWS technology architecture is centered around three main principles:
Scalability – Able to scale in different dimensions pre-event, post-event and real-time across fast action sports. Streamlined scalability horizontally across different racing series and vertically within a series is crucial to remain agile and meet client needs.
Efficiency and Reliability – Each sport covered is geared to operate at an 80% EBITDA margin once the addressable market is covered by a reasonable penetration rate. The efficiency and reliability we have established are critical when running a 24/7 global platform.
Cutting Edge/Forefront – To achieve the scalability and efficiency requirements, the team has built an operating platform that allows us to rapidly optimize as new technologies are released. We have been able to remain on the forefront of SportsTech with the highest quality products propelling us forward.
For more information about Apex146, our previous rounds, current investors, and more, please email us here.